Dara feels better in her fifties than she did in her forties and is dedicated to helping others do the same. She is passionate about assisting people in achieving good health and financial success through products and education. Science, studies, purity and manufacturing have always been important to her. From hair care, skin care, cellular activation, nootropic energy drinks, gut health, heart health, to dietary supplements, all open the NRF2 pathway. After 33 years in the beauty industry as a hair stylist, it was time to hang up her shears, due to crippling pain from arthritis. Her hands couldn’t hold a brush or a comb, until she started activating. Today she helps men and women increase energy, decrease pain and have over all optimal health. It’s not how long you live, its how well you live.